With Wrangler, I oversee the paid social strategy and multi-million dollar budget.

Working with a paid social media agency, I brief in and execute a full-funnel strategy to drive traffic and revenue to wrangler.com while building awareness for the Wrangler brand (including for third party retail) as a whole.

Key Stat

Increased social sessions 107% and last click revenue 51% year over year (2024 vs. 2023). Spend was increased only 8%, and bounce rate was flat.

In late 2024, following a successful test of LPV (landing page view) goal-based bidding on Snapchat, Wrangler was featured in a Snapchat Case Study.

Using LPV bidding, we increased our ROAS 2.12x and decreased the bounce rate by 50%.

This case study was also mentioned in Snap’s 2024 Q3 Investor Letter.

2024 Q1 Brand Lift Study
Wrangler on Meta

Standard Ad Recall

+29.1 Pts

Retail norms: +7.5 Pts