Resume
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EDUCATION
University of Southern California
Bachelor of Arts, Communication Class of 2013
EXPERIENCE
Social Media Manager, Wrangler
Kontoor Brands | Mar 2022 - present
Collaborates with ecommerce department to develop product stories that are both seasonal and on-trend, merging stories that developed with the product with stories that emerge organically on social media
Oversees Wrangler’s influencer program, managing multiple concurrent campaigns to support monthly product stories, major brand moments, and individual product lines
Coordinates the creation of a monthly social media report inclusive of Wrangler and our internal media company, Wrangler Network
Manages relationships with three partner agencies who assist with community management, influencers, and paid social media
Initiated reactive and proactive TikTok engagement strategy, ensuring constant growth in the platform as well as easier identification of potential influencers
Contributes to weekly, monthly, and quarterly reports, highlighting our social media KPIs and breaking down jargon for non-experts
Owns Wrangler’s paid social media, from identifying brand stories to briefing in our agency to designing and copywriting the paid ads, increasing the amount of creative running and subsequently seeing a steady increase of sessions and revenue year over year despite flat budgets
Launched a recurring organic social media featuring repurposing previously use imagery to
Collaborates with global social media counterparts to better align NAM and EMEA social media strategy
Manages a multi-million dollar Integrated Marketing budget
Manages, trains, and hires social media staff, ensuring that our organic content, community management, influencer program, and paid social media remains best in class
Social/Digital Marketing Manager
Gray Television (acquired Meredith Corporation in Dec 2021) | Sept 2021 - Feb 2022
Coordinated with nine television stations across the country to post engaging marketing and brand content
Conceptualized, created, and distributed social media campaigns and strategy on a weekly basis
Documented and advised on constantly updating social media best practices and emerging features and platforms
Executed the outside media buy plan, communicating with external agencies and internal producers to remain on deadline
Designed and created graphics and media for social and digital marketing
Managed social/digital marketing staff
Digital Content Program Manager
San Jose Sharks | July 2019 - April 2021
Developed and implemented the digital strategy and content calendar
Created and executed digital campaigns for over 20 partners and clients
Coordinated video producers, photographers, and graphic designers to create best practice content for owned and influencer digital platforms
Coordinated the coverage for over 120 live events per calendar year
Crafted content strategies for internal and external influencers
Oversaw collaboration of nine internal brands to deliver consistent messaging and crisis communication
Managed, trained, and hired staff to oversee sub-brand social and digital platforms
Served as point person to get owned accounts and VIPs verified on Twitter, Instagram, TikTok, Spotify, and Giphy
Social Media Producer
San Jose Sharks | July 2018 - July 2019
Crafted and executed the social media strategy
Coordinated between digital, creative, community, and public relations departments to maintain a content calendar with at least one post per day
Compiled social media analytics and sentiment reports with Sprout Social
Launched the Spanish-language social media platforms
Managed, trained, and hired staff to oversee sub-brand social and digital platforms, coordinating coverage for over 100 events
Digital Media Coordinator
San Jose Sharks | May 2016 - July 2018
Developed and maintained the team’s voice across digital platforms
Provided live event coverage for over 150 events per year
Implemented an updated Twitter strategy that saw followers grow by 60%
Executed on a major sponsored hashtag contest campaign, earning 100,000 more hashtag uses on Twitter than competing teams
Compiled social media reports using native analytics
Managed, trained, and hired staff to oversee sub-brand social and digital platforms, coordinating coverage for over 100 events
AHL Digital Media Coordinator
San Jose Barracuda | Apr 2015 - May 2016
Created and launched the social media strategy for a new brand
Accounts ranked in the top three in engagement and growth in the league
Designed and maintained the website, publishing all articles and videos
Covered upward of 100 live events through social, photography, and video
Designed graphics, logos, and other assets for social, web, and print
Graphic Designer & Social Media
Sacramento River Cats | Feb 2014 - Apr 2015
Developed and implemented an updated social media strategy to reflect a major company branding change
Created print and digital marketing materials for over 200 events
Ideated and designed four specialty jerseys worn during the 2015 season
Designed, edited, and wrote for a biweekly game program, working with partnerships and public relations to ensure accurate content
Assisted in planning and execution of several on-site free customer events
SKILLS
Social Networks: Facebook, Instagram, TikTok, Pinterest, Snapchat, Twitter/X, LinkedIn, YouTube, Reddit, Twitch
Web Design & CMS: HTML, CSS, Wordpress, Rover, BAM Homebase, Showtime by Carbonhouse
Organization & Workflow: Microsoft Office: Outlook, Word, Excel, Powerpoint, Teams; Airtable, Slack, Asana, Workfront, Photoshelter, Dropbox, Box, Invision
Content Creation & Design: Adobe CC: Photoshop, Illustrator, InDesign, Premiere, Lightroom; Canva, Procreate, Giphy, Snapstream, Spark AR, Spotify, Slate
Social Analytics & Listening: Sprout Social, Simply Measured, Khoros Spredfast, CrowdTangle, Opendorse, Greenfly, Google Analytics 4, CreatorIQ, Curalate